Professionalism - Providing clients and the community with professional advice and services that is respectful, reliable and transparent with expertise and integrity. We follow the International Society of Arboriculture (ISA) Ethical Code of Ethics.

Education - Committed to continuing education for staff in order to maintain scientific, environmental and safety expertise and to openly share knowledge and skills with clients and the community.

Science-based practices - Staying abreast with new research as well as following and recommending science-based tree consultancy and works in line with international best practices. 

Environment - Committed to environmentally stewardship and sustainable work practices including a paperless office, electric vehicle and equipment use, renewable resources and to continue to pursue ways of work that reduce our environmental impact. 

Relationships - Building relationships to improve collaboration and create better outcomes for trees, urban forests and the community.